https://www.jlmoran.design/work daily 1.0 2022-01-19 https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1556729288960-LXLFV50YCRQA1F7CFB6Z/Screen%2BShot%2B2019-05-01%2Bat%2B12.46.12%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560979490427-ISAD5VO0DZEQTBCQ05IL/testing.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1556817095724-2MKWQEDBZSH7J1O99P5B/FEATURE+PRI.png Work (click to expand) https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1559785750065-6ARRZ5TAIRTV0LCNQMQB/Vuebox_features.png Work (click to expand) https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560979440823-ZLB3F8I27UI1IJAWEU4H/design.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1559579143625-1XI0ZCJPJQRACOKB92WT/IMG_20190412_142755%2B%25281%2529.jpg Work 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Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560979346481-7CL5M2ROB2A9MX58DYHG/RESEARCH.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560362571665-5SIOEGG7Y3R9TNNCX2JX/UserJourneyMapFinal.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560978145614-ZFVAUF50997ZJT8LVPYU/AfterlightImage.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560980262319-PHYNZQN6EU54Y6YVRTCH/HomeMR.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1561067589689-T07BSTVHDDOHUOX17T9L/Screen+Shot+2019-06-20+at+3.07.17+PM.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560980402054-0WUUHPUOH4A1Z7MP1UPC/Dinner+Menu+MV.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1561057999711-4EOUWNH1TICZGH1IYGCF/Style+Scape.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560978961146-THFOPSWQKA6TG0CASE1A/IMG_0015%2B%25282%2529.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1560991118090-BWBPQQJ0R06NSNLTYEKH/Screen%2BShot%2B2019-06-19%2Bat%2B8.31.35%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617630410018-EVAOXBFR9CK565IFO52X/Screen%252BShot%252B2021-04-04%252Bat%252B7.48.13%252BPM.jpg Work Billing transformation opportunities were defined based on insight analysis https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617630608716-07YMXUNW1WIE4EU0CRQ6/Screen+Shot+2021-04-05+at+9.50.00+AM.png Work The new feature would allow customers to set alerts that would notify them if their accounts were about to exceed a threshold. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617631140346-61UVF77H34FESUKIWHTC/Screen+Shot+2021-04-05+at+9.56.59+AM.png Work Click tests were performed to measure the usability of the feature. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617634651113-RANZG826MI2GVID0IKJE/Screen+Shot+2021-04-05+at+10.38.30+AM.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617629733412-A6XVM1171BPR1Y2XDAUK/Screen+Shot+2021-04-01+at+6.13.56+PM.png Work During the generative research phase of the billing transformation, I relied on customer verbatims from our feedback management system (OpinionLab) and customer interviews to help understand the pain points and needs of billing customers. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617631064145-L3BX52GDFMO81LOKC9SS/Screen+Shot+2021-04-05+at+9.56.38+AM.png Work The success rate of the task was measured https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617631699724-U1G72ZVRKRHFDK9KIVYA/Screen+Shot+2021-04-05+at+9.57.19+AM.png Work Customer sentiment was measured to validate the need for the feature. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617629931969-WU0XFXV88COM8GBHDRAF/Screen+Shot+2021-04-01+at+6.08.26+PM.png Work Verbatim trends and customer interview insights were used to map a billing journey. The journey gave stakeholders a clear picture of the pain points and opportunities to improve the billing experience. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1617314863152-9IT1OTASBLF4QWQANU44/Screen+Shot+2021-04-01+at+6.07.17+PM.png Work Persona’s were created for the 3 segments of customers - SMB, enterprise, and public sector. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/6cdddbe9-aacd-44fd-a81b-bf7c4a5b433c/Priceline-Mobile-App.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1642609802441-GSPQ14SEZYFZ5IHAP64E/Screen+Shot+2021-12-06+at+9.04.48+AM.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1642609802384-UIFVVAJFW6SFD0AJT7R9/Screen+Shot+2021-11-23+at+12.15.31+PM.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/798ef986-7140-4003-9bce-4fa025a5ed93/Screen+Shot+2022-01-19+at+1.53.20+PM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/604cfc2b-077a-4238-815f-f726bbbda269/Screen+Shot+2022-01-13+at+10.37.35+AM.jpg Work - Make it stand out I proposed a 4 step UX review process that would involve stakeholder interviews, user interviews, Data analysis, and journey maps and personas. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/2d2e318c-80a2-4958-aa52-936ea524dd86/App+User+Journey+Map.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/8fe3a79b-f2ca-40fd-81d9-fba697e1c05c/Screen+Shot+2022-01-19+at+1.58.52+PM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/3cbfce19-025a-4cdc-92f5-1f969fdd825b/Screen+Shot+2022-01-19+at+2.02.00+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1557160315687-43IAUCN98ZKQ3BZHWMML/Screen+Shot+2019-03-08+at+11.05.31+AM.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1599007266191-EXGIK3MDKHMB6JU1AK1I/Artboard2.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1599007812888-W089TR5AV9FS7KTFGMF2/Artboard3.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1642088988950-48XV2L5SHTJBXO7GDHS4/mari+vanna+homepage.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1642089147632-YDHDHHCD8OB7TURDEP7R/Untitled-3.1.jpg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1642090947697-44QZIBXTK413JPTK50HD/Priceline_Logo_RGB_Blue_2019-1.png Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1642091045802-7VXGBE8Q7FUF51NHU3H1/Freeman-Share-Logo.jpeg Work https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1642092436848-03WV6YSDV1RAHTGE7UZH/homepage.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Work https://www.jlmoran.design/contact daily 0.75 2023-11-21 https://www.jlmoran.design/about daily 0.75 2022-01-12 https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1608475979611-63S1JI5XEDR3D8Y9I66E/UNADJUSTEDNONRAW_thumb_6d92.jpg About - My Career Journey https://images.squarespace-cdn.com/content/v1/58fe589917bffc8fa5e8c356/1567562572575-TWMMQQT00HQ3ILBFEXHW/journey.png About https://www.jlmoran.design/about-york daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace